Monday, 30 May 2011


Paul Anderson writes:

I set up AV is Not PR as a straightforward contribution to the anti-AV campaign, but I was also trying out blogging and social media. My hunch was that straight 2003-style blogging was a waste of time these days but that you could get a bit of purchase by putting everything out on social networking sites too.

Which is what I did.

1. Lots of people looked at it and turned away.

2. Hardly anyone bothered to comment or engage dierectly on the blog, though they did on the linked social networking sites. Without Facebook and Twitter, blogging is dead.

3. I felt completely bonkers because I was going on about something no one gave a toss about, and Tweeting and FBing to all your contacts about something they don't care about is, ah, totally uncool.

But -- there is a but, honest -- a lot of the arguments I put forward were taken up by the commentariat. OK, they might have reached their own conclusions without any intervention from me, but they nicked stuff too. You know who you are.

What the hell. The point is that blogging on big national issues is, if not pointless, about as effective as a leaflet drop on a suburban street. Old-style stand-alone-site blogging is over unless you get it perfect. I didn't. Getting social network blogging right is a skill I need to acquire. I haven't done it.

It was worth the effort, but now forward to the next time. Er, and the arguments agaist the alternative vote still stand, just in case.

This blog is now on standstill.


  1. I was tempted to do a 'referendums are anti-democratic - boycott them' project of a similar nature. I suspect my conclusions would have been the same as yours, though mine may have been a bit more durable - it could gradually build up into a compendium of the argument that will come up again in other forms.

  2. At least you got it out there. And it's better than shouting at the telly. Which you do very well, by the way.


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